Trying to find affordable concert tickets for sale can be a frustrating experience for many fans. Today, there are many
avenues to buy and sell tickets for the different touring bands. If you want to learn how to get the best tickets to see your band,
then read the information below. The techniques and tips will help you secure quality seats for your favorite band.
The ticket selling business is dominated by
Ticketmaster and concert promoter Live Nation. Earlier this year, the Department of Justice
(DOJ) approved the merger of the two companies. More importantly, it allowed Ticketmaster to keep it reseller subsidiary
called TicketsNow. In todays landscape, the market has the gorilla in Ticketmaster/Live Nation and the reseller market dominated by StubHub.
StubHub revolutionized the reseller market by legitimizing the reselling business model. Far to often, the practice of reselling tickets has
been branded as scalping. Several states even have consumer protection laws prohibiting the practice of reselling tickets for profit. So Stubhub came in
and filled this marketplace by becoming the middleman of all transactions and offering a "Fan Protect" guarantee.
The success of Stubhub is their business model. Some people call it pure greed. They not only charge the seller of the tickets but
the buy also gets whacked for a fee. Each of the buyer and seller pay a high percentage around 15% of the tickets cost to use
their service.
One thing to keep in mind when buying your concert tickets is the popularity of the artist and market they will be
performing. In a depressed market like Detroit, the tickets may be easier to get than say Boston. The other thing to keep
in mind is if it the hometown of the performer. Securing a ticket to Bob Seger in Detroit will be harder than say Dallas, TX.
Often a big performer will quickly sell out one show and another will be quickly added.
One strategy being employed today by Ticketmaster is allowing season ticket holders and others to sell their Ticketmaster tickets
on their website. Not wanting to be left out in the cold , TM adds to their bottom line by taking a cut of the sales similar to StubHub.
A new strategy has emerged late in 2007 called dynamic pricing. This is where the ticket prices are offered in sections and the
sections closest to the stage are the most expensive. It is an attempt to take the money out of the scalpers pocket and into the
pockets of the artists and Ticketmaster.
When it comes to
concert tickets for sale, a Forrester research study in 2007, showed 60% of people who bought on the secondary market said they paid above face value,
about 20% said they paid face value, and 20% paid below. Keep that in mind and examine the strategy for securing quality seats for your band. Closely follow the steps outlined
at the link below and you will be on your way to enjoying your big concert and your favorite band.
Ticketmasters -
Strategy to find the best seats to a Ticketmaster concert event.
